Ulta Beauty and Haut.AI partner to develop disruptive, inclusive, personalized artificial intelligence engine for skin health and beauty.

Today Haut.AI a leading research and development company specializing in next-generation artificial intelligence for skincare and longevity, announced a strategic partnership with Ulta Beauty, the largest beauty retailer in the United States.

The Ulta Beauty and Haut.AI partnership is rooted in a shared goal  to co-create innovative digital skincare tools and offer beauty enthusiasts even greater experiences. Together, the two leaders will enhance skin analysis technology with enriched data, skin algorithms, simulations and improved recommendations.

“Our teams are laser focused on imagining – and reimagining – the most engaging guest experiences across every Ulta Beauty touchpoint,” said Prama Bhatt, chief digital officer, Ulta Beauty. “As industry leaders, we are thrilled to bring forward innovative solutions that serve our guests and cannot wait to see how our partnership with Haut.AI will deliver for guests as we marry our passions for personalization, data-driven technology and beautiful possibilities.”

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Since its inception in 2018, Haut.AI has focused on developing and applying next-generation artificial intelligence technologies for skincare, beauty and longevity. The innovative leader supports advanced R&D activities of major global skincare brands and manufacturers, particularly in new product development, testing and collection of claims, and consumer studies.

Ulta Beauty and Haut.AI’s highly experienced, technical and product teams share a vision to help beauty enthusiasts achieve short-term skincare goals, in addition to preserving and improving skin long term. Together, the teams will co-create disruptive, exciting ways to hyper-personalize daily skincare routines.

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“An AI-based system that can identify skin issues is not a novelty today. We recognize the next big step is how consumers experience these systems,” said Anastasia Georgievskaya, chief executive officer, Haut.AI. “Our solution is highly accurate and with Ulta Beauty, we will create an AI engine to address consumer skin needs early to prevent deterioration, while tailoring recommendations to individual preferences spanning texture, smell, brand values and preferred ways to shop. Who said science-backed, AI-powered skincare can’t be fun?”